A Senior Marketing Consultant in London, focused on real business numbers.

I support founders, CEOs and Heads of Marketing who need strategic clarity and a plan that leads to measurable outcomes.

Whether it’s growth, positioning, or revenue I help connect marketing to your actual goals.

We’ll walk trough your challenges. If we don’t fit, I’ll tell you, promise.

What I bring as a Marketing Consultant:

  • Strategic clarity when everything feels foggy.
    I cut through confusion, politics, and guesswork to define what actually matters.

  • Marketing that serves your business goals.
    I help you focus on what actually moves revenue, not what just “looks good” in a deck.

  • Positioning that makes sense to your market.
    No slogans, no fluff, just sharp messaging your audience understands and responds to.

  • Offers that convert.
    I work with you to shape or refine what you’re selling, how you present it, and why people should care.

  • Channel choices that fit your stage.
    Whether it’s SEO, paid, partnerships, or content, I help you avoid spreading thin and double down where it counts.

  • A roadmap you can actually follow.
    No 80-slide decks or strategy PDFs that die in a drawer. Just clear actions that connect dots and get your business thriving.

My Consulting style:

  • We start with a deep-dive session to cut through the noise and understand what’s really holding your marketing back.

  • I help you prioritise markets, offers, and channels using the 80/20 principle. We focus only on what actually moves the needle first.

  • Once the urgent blockers are addressed, we shift gears. We start planning ahead: positioning, promotions, messaging, and systems. This avoids last-minute chaos and helps you build with intention.

  • You get strategic direction and a structure your team can act on without second-guessing.

  • If needed, I work alongside your team or agency to help things click and move forward.

  • We meet regularly to review, adjust, and keep decisions sharp.

Typical Client Profiles:

  • Founders & CEO who want their marketing to actually drive business.

  • Heads of Marketing who need a sparring partner to stress-test ideas and reset priorities.

  • Businesses that scaled fast and now realise their marketing is incoherent or underperforming.

  • Companies wasting money with agencies but unclear on how to take back control.

  • B2B teams entering new markets and unsure how to position themselves effectively.

  • Scale-ups navigating growing pains, where strategy, execution, and messaging are starting to drift apart.

  • Start-ups building from zero, looking for strategic clarity before they waste time, money, or momentum.

Trusted by Founders and Teams.

  • Thyago

    "Intelligent, creative, entrepreneurial."

    “It was a pleasure to have worked with Simone. He is intelligent, creative, entrepreneurial and very competent in the execution of projects.”

    Thyago Goes
    Acquisition Marketing Manager @ Betway Africa

  • A man with dark hair, beard, and glasses, wearing a dark blazer and white shirt, stands with arms crossed in front of a green leafy wall and a banner with the logo 'EFM' and some partial text.

    "Brilliant in his ideas and kind in his manners."

    "I had Simone by my side on the external team supporting paid advertising. Together we tackled various challenges: GA4, consent mode, pixel, digital tax, etc... His competence is beyond question, but what I appreciated most was the way he managed his team. Brilliant in his ideas and kind in his manners."

    Nicola Mazzara
    Marketing Manager @ SAE Institute

  • Mersudin

    "One of the smartest, kindest and pragmatic people I know. "

    Simone is simply one of the smartest, kindest and pragmatic people I know.

    Not only is he quick to find solutions to complex problems, but he does this with a wider vision of anyone it affects in mind, including other teams, his direct reports and the wider company.

    On top of this, he is a top man, genuinely kind and approaches everything with empathy and understanding. Is a great human to be around.

    Mersudin Forbes
    Founder & Director @ Mersudin Forbes Digital

  • Carly

    "He brings clarity, direction and impact to every project."

    “Simone manages to strike a brilliant balance of strategic insight, operational excellence, and genuine leadership. He is just as comfortable getting to grips with the detail as he is discussing the same issue at board level. He brings clarity, direction and impact to every project and for companies looking for support on how they drive growth & streamline operations, he’s a great asset.”

    Carly Bonas
    Managing Director @ Attacat

  • Lorenzo Ghini

    "I wouldn't be where I am today without his guidance."

    He's one of those rare managers from whom you can learn simply by observing.

    I think the best recommendation I can give Simone is telling him I wouldn't be where I am today without his guidance.

    Lorenzo Ghini
    Founder & Managind Director @ Privacy Rise

Based in London, working worldwide.

I'm based in London, but my work isn't confined by postcodes.

This city gives me quick access to Milan, Amsterdam, Paris, Berlin, New York… World's key business hubs.

I work primarily remotely, and travel for strategy days or team sessions when needed.

Clarity doesn't require proximity, but I can be there when it helps.

What makes my Consultancy different:

I’ve spent the last 12 years building and leading a multi-award-winning marketing agency in London, supporting large brands and fast-moving scale-ups across Europe.

Before that, I started in creative advertising, and I’ve worked in-house with corporate teams.

That mix taught me two things:

  • Perspective – marketing only works when it fits into the bigger business picture.

  • People-first awareness – strategy only sticks when the team is aligned and trusted.

  • User understanding – you can’t build meaningful strategy unless you deeply understand the people it’s meant to serve.

This isn’t a one-size-fits-all model.

My consultancy is boutique and fractional, built to bring clarity, direction, and structure where you need it most.

Let’s talk! :)

Just a clear conversation about where you are and where you want to go.

 FAQs

  • It varies depending on the project. Consultancy engagements are flexible and impact-focused, not hourly-based.

    After a quick intro call, I’ll let you know if I’m a good fit for your needs and budget.

    I’m not the cheapest option. But if you’re looking for clarity, senior judgment, and results, I’m likely one of the more cost-effective.

  • That’s something I typically do as a Fractional CMO.

    In a consultancy setup, I can give you feedback on what’s working and where things are off, but I don’t step in to directly manage people unless we move into a deeper, ongoing collaboration.

  • The added value I bring to you is strategic.

    That said, I know how to execute. I’ve run campaigns, set up automation, handled SEO, and fixed messy tool stacks, and many more.

    If something is quick and worth doing on the spot, I’ll do it. If it’s outside my scope or knowledge, I have trusted partners who can take it over without wasting your time (and budget!).

  • A Fractional CMO takes a broader leadership role, often over months.

    As a consultant, I focus on helping you unlock clarity faster, through structured advice, audits, or priority resets, without becoming part of your org chart.

  • Absolutely. Most engagements last a few weeks to a few months, depending on the scope. It could be a strategy advisor, market entry support, or fixing what’s broken in your current marketing.

  • Honestly? Mostly remote.

    I'm London-based and can join strategy days or key sessions in person when needed.