Senior Marketing Consultancy, when you need a clear answer.
Get targeted help: from a broken funnel to vague positioning or a team structure that doesn’t scale.
Short, focused engagements that unblock progress and get growth-ready SMBs moving again.
Key Projects Led and Directed (2013 – 2025)
In line with my core value of Radical Honesty:
All projects featured in this section were personally led or directly managed by Simone Passacantilli during the referenced time period (2013–2025). All trademarks and corporate logos displayed are the property of their respective owners and are used strictly for historical reference to showcase individual professional experience. No current affiliation, partnership, or endorsement is intended or implied.
Is Project Consulting the right model for you?
| You need: | FRACTIONAL | CONSULTANT | ADVISOR |
|---|---|---|---|
| Ongoing strategic guidance and accountability. | ✅ | ❌ | ❌ |
| A well-defined project with clear deliverables. | ❌ | ✅ | ❌ |
| Quick, focused expert advice or a sounding board. | ❌ | ❌ | ✅ |
✅ Choose Fractional CMO if:
- You need weekly strategic guidance.
- Marketing KPIs owned alongside your team.
- Looking for systems to scale.
- Partnership over transactional advice.
- Investor-ready positioning matters.
🎯 Choose Project Consulting if:
- You're facing a specific challenge (GTM audit, Funnel/UX Analysis, ADV Audit, etc.)
- Need a concrete deliverable in weeks or months.
- Want expert input, with minimal commitment.
💡 Choose Advisory if:
- Advice on a specific decision (hire? pivot? reposition?).
- Want to upskill your team (Mentoring).
- Looking for "Pay-as-you-go" Advisory.
I’ll advise what the best engagement model is for you.
What You Get with my Marketing Consultancy.
GTM Strategy & Market Entry:
Challenge: Entering a new market, unclear positioning
Deliverable: Go-to-market roadmap with ICP, messaging, and channel priorities.
Timeline: 6-10 weeks
Marketing Audit & Priority Reset:
Challenge: Spending on marketing, but unclear what's working
Deliverable: Full audit with actionable recommendations (kill, keep, improve)
Timeline: 2-4 weeks
Positioning & Messaging Framework:
Challenge: Unclear value prop, generic messaging
Deliverable: Sharpened positioning and messaging doc, ready-to-use by your marketing and sales teams.
Timeline: 4-8 weeks
Channel Strategy & Playbook:
Challenge: Many channels, too little focus, results stagnating.
Deliverable: Sequenced channel strategy playbook—detailing what to double down on, what to pause, and when to scale.
Timeline: 6-10 weeks
Conversion Rate Optimisation (CRO) Analysis:
Challenge: Good traffic, poor conversion / lead-generation stalls.
Deliverable: Funnel analysis, landing page teardown, and prioritised action plan with tactical CRO wins.
Timeline: 6-10 weeks
Agency Work Audit / Second Opinion :
Challenge: Working with agencies, but not sure if they’re delivering real value.
Deliverable: Independent review of your agency’s strategies, outputs, and ROI with a candid report: what’s working, what’s a waste, and where to challenge for better results.
💰 Focused on business outcomes:
I connect strategy to revenue, growth, and your actual business goals. Every recommendation is linked back to your business objectives.
⚖️ 80/20 Prioritization:
Most marketing problems have 2-3 root causes. I cut through noise, identify what actually moves the needle, and help you focus there first.
Why choose me as a Marketing Consultant?
📈 Data-Driven and pragmatic.
I dig into your analytics, campaigns, and customer data. But I also know when "good enough" beats “perfect”.
📅 I work with your Team:
I don't disappear into a corner and deliver a deck. I work alongside your team, share context, and make sure the roadmap is something you can actually execute.
Trusted by Founders and Teams.
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![Thyago]()
"Intelligent, creative, entrepreneurial."
“It was a pleasure to have worked with Simone. He is intelligent, creative, entrepreneurial and very competent in the execution of projects.”
Thyago Goes
Acquisition Marketing Manager @ Betway Africa -
![A man with dark hair, beard, and glasses, wearing a dark blazer and white shirt, stands with arms crossed in front of a green leafy wall and a banner with the logo 'EFM' and some partial text.]()
"Brilliant in his ideas and kind in his manners."
"I had Simone by my side on the external team supporting paid advertising. Together we tackled various challenges: GA4, consent mode, pixel, digital tax, etc... His competence is beyond question, but what I appreciated most was the way he managed his team. Brilliant in his ideas and kind in his manners."
Nicola Mazzara
Marketing Manager @ SAE Institute -
![Mersudin]()
"One of the smartest, kindest and pragmatic people I know. "
Simone is simply one of the smartest, kindest and pragmatic people I know.
Not only is he quick to find solutions to complex problems, but he does this with a wider vision of anyone it affects in mind, including other teams, his direct reports and the wider company.
On top of this, he is a top man, genuinely kind and approaches everything with empathy and understanding. Is a great human to be around.Mersudin Forbes
Founder & Director @ Mersudin Forbes Digital -
![Carly]()
"He brings clarity, direction and impact to every project."
“Simone manages to strike a brilliant balance of strategic insight, operational excellence, and genuine leadership. He is just as comfortable getting to grips with the detail as he is discussing the same issue at board level. He brings clarity, direction and impact to every project and for companies looking for support on how they drive growth & streamline operations, he’s a great asset.”
Carly Bonas
Managing Director @ Attacat -
![Lorenzo Ghini]()
"I wouldn't be where I am today without his guidance."
He's one of those rare managers from whom you can learn simply by observing.
I think the best recommendation I can give Simone is telling him I wouldn't be where I am today without his guidance.
Lorenzo Ghini
Founder & Managind Director @ Privacy Rise
FAQs
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Fractional CMO is ongoing partnership (3-6+ months, weekly touchpoints).
Project Consulting is a fixed scope (4-12 weeks, specific deliverables). Choose Project if you have a defined challenge, Fractional if you need ongoing strategic leadership.
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I'm strategic first. But if something is quick and impactful, I'll do it.
For volume execution (campaigns, content, etc.), I can recommend trusted partners.
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It varies depending on the project. Consultancy engagements are flexible and impact-focused, not hourly-based.
After a quick intro call, I’ll let you know if I’m a good fit for your needs and budget.
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That’s something I typically do as a Fractional CMO.
In a consultancy setup, I can give you feedback on what’s working and where things are off, but I don’t step in to directly manage people unless we move into a deeper, ongoing collaboration.
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Mostly remote.
I'm London-based and can join strategy sessions in person when needed. I've led remote projects for 10+ years. I know how to make it work.
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Absolutely. Many clients start with a project (e.g., GTM audit) and then move to Fractional CMO for ongoing support.
We'll discuss what makes sense both before and after the project.
Let’s talk! :)
Just a clear conversation about where you are and where you want to go.