AI-Enabled GTM Senior Operator in London for ~£2-8M founder-led companies.
I build the Go-to-Market System that growing companies are missing.
Without it, agencies guess, teams improvise, and the budget disappears.
21+ Years > Marketing Experience
100+ Projects > Directed and Executed
2 Agencies > Founded and Exited
I don't sell advice. I install the infrastructure.
Not a Fractional CMO who gives direction and disappears. Not an agency that sells hours.
I am a Senior GTM Operator who works alongside your team, builds the system, and hands you the keys.
The problem.
You have probably said one of these in the last 90 days.
"Every time I present my company, it comes out different."
You know what you do. But explaining it in a way that sticks, that makes prospects immediately understand why you and not someone else, has never happened consistently. Your website says everything and nothing. Your pitch changes depending on who is in the room.
The agency reports are full of green arrows, but your revenue line is flat. You are tired of being told that "Brand awareness is growing" when the pipeline is empty.
"The agency hits their KPIs, but my bank account doesn't feel it."
"Sales and Marketing speak two different languages, and I'm stuck translating."
Your sales team blames the leads. Marketing blames the brief. You are in the middle, spending time you do not have on a problem that should not exist.
You track clicks, impressions, and sessions. But when someone asks you "What is driving revenue?", you cannot answer with confidence. The data exists. The connection to results does not.
"I have no idea if my marketing is actually working."
The solution.
I work in four phases. At the end of each one, you own something concrete.
Phase 1: Diagnostic & Foundation
Time needed: 2 to 4 weeks.
I extract what exists through stakeholder interviews, CRM analysis, and competitor research. I map the gaps and build the strategic core.
Deliverables:
> Diagnostic Report, Gap Analysis, Positioning & ICP and Persona Document.
> Positioning Map,
> Strategic Alignment Workshop.
Tools I use the most
Phase 2:
Website copy & wireframing
Time needed: 1 to 2 weeks
Your positioning is now defined. We rewrite your website to reflect it. Every page speaks to the right person, with the right message, in the right order.
Deliverables:
> Homepage copy and basic wireframing,
> Website Architecture,
> Internal pages structure and headings copy.
Tools I use the most
Phase 3:
Go-To-Market plan
Time needed: 2 to 3 weeks
We decide how to go to market. Channels, priorities, KPIs, and a 90-day execution plan with owners and deadlines. You approve before anything gets built.
Deliverables:
> 90-Day actionable GTM Plan,
> Funnel Map,
> Assets priority list
Tools I use the most
Phase 4:
H(AI)ndover
Time needed: 1 to 3 weeks
I build the AI tools that make the strategy executable without me. Then I train your team and your agency on the system. I leave. The infrastructure stays.
Deliverables:
> 2 Personalised AI-bots,
> Governance Playbook.
> 90-day check-in call.
Tools I use the most
+
Ongoing Retainer (Optional)
The system I build works without me, but often clients ask me to stick around as they need a monthly support from a senior GTM Operator partner to keep pushing forward.
What you get each month:
Monthly Review: KPI vs targets, blockers, strategic decisions
Product and Campaign launches, GTM Plan Revision or revamp.
Agency relationship management
AI Enablement: custom AI tools architected and designed for your team and agency.
About me.
I started my first agency in Italy in 2005. Built RichClicks in London and Milan, grew a remote team across 5 countries, and sold it in 2024.
I know what it feels like to have vision but no system to execute it. To brief an agency and hope for the best. To be the only person in the room who can see the full picture but not find the time to act on it.
That is why I build infrastructure instead of giving advice.
Because I needed it myself, and nobody built it for me.
What Others Say.
“It was a pleasure to have worked with Simone. He is intelligent, creative, entrepreneurial and very competent in the execution of projects.”
Thiago Goes
Acquisition Manager, Betway Africa
“Simone manages to strike a brilliant balance of strategic insight, operational excellence, and genuine leadership. He is just as comfortable getting to grips with the detail as he is discussing the same issue at the board level. He brings clarity, direction, and impact to every project, and for companies looking for support in driving growth and streamlining operations, he’s a great asset.”
Carly Bonas
Managing director,
Attacat
“He's one of those rare professionals from whom you can learn simply by observing. I think the best recommendation I can give Simone is telling him I wouldn't be where I am today without his guidance.”
Lorenzo Ghini
Founder & CEO,
Privacy Rise
“Simone is simply one of the smartest, kindest and pragmatic people I know. Not only is he quick to find solutions to complex problems, but he does this with a wider vision of anyone it affects in mind, including other teams, his direct reports and the wider company. On top of this, he is a top man, genuinely kind and approaches everything with empathy and understanding. Is a great human to be around.”
Mersudin Forbes
Founder & CEO,
Forbes Digital
“I had Simone by my side on the external team supporting paid advertising. Together we tackled various challenges: GA4, consent mode, pixel, digital tax, etc... His competence is beyond question, but what I appreciated most was the way he managed his team. Brilliant in his ideas and kind in his manners.”
Nicola Mazzara
Head of Marketing,
SAE Institute
“Simone is a superb talent. His approach and attitude are the result of his extensive experience in all things marketing. He is an easygoing individual and will unpack each element of the digital strategy for you, just to ensure all parties in the room are confidently brought into the partnership with him. Simone has not only the expertise and the personality to lead a thriving team, he also has unique managerial skills that allow him to push on the strengths of each individual and drive them to achieve results way beyond their own expectations. I truly hope we'll have a chance to work together again in the future. Grazie, Simo!”
Stella Rossi
Associate Director,
Brainlabs
“I've worked with Simone over the past eight months. It's been a period of significant change, and throughout it, Simone has been a steady and grounded presence. He leads with calm, clarity, and a real focus on people. His commitment to his team's well-being is clear, and he has a way of building trust and keeping morale strong even when things are uncertain. Simone doesn't seek the spotlight, but his impact is obvious through clear communication, confident decision-making, and doing what's right, even when it's not easy. I've learned a lot from observing his leadership.”
Daniel Morris
Marketing Manager,
RSPCA
“Simone’s commitment to innovation led to numerous successful initiatives that significantly improved the processes and outcomes of every project. Simone is a true asset to any organisation, and I am grateful for the opportunity to have worked with him.”
Giuseppe Tano
Co-Founder & Director,
Privacy Rise
Disclaimer: I don’t work with everyone.
Work with me if:
You are a founder who knows something is not working but cannot put your finger on exactly what. You have a team, an agency, and a budget that isn't producing enough. You want someone who will tell you the truth, build the system, and hand you the keys.
Don’t contact me if:
You need someone to run your campaigns, manage your social, or execute without questioning your direction. That is not what I do. If you want a yes-man or a quick fix, I am genuinely not the right fit, and I will tell you that on the first call.
Ready to build the engine in your company?
I work with 2 to 3 clients at a time, so don’t miss your spot.