AI-Enabled GTM Senior Operator in London for ~£2-8M founder-led companies.
I build the Go-to-Market System that growing companies are missing.
Without it, agencies guess, teams improvise, and the budget disappears.
20+ Years > Marketing Experience
100+ Projects > Directed and Executed
2 Agencies > Founded and Exited
I don't sell advice. I install infrastructure.
Not a Fractional CMO who gives direction and disappears. Not an agency that sells hours.
I am a Senior GTM Operator who works alongside your team, builds the system, and hands you the keys.
The problem.
You have probably did think one of these in the last 90 days:
"Every time I present my company, it comes out different."
You know what you do. But explaining it in a way that sticks, that makes prospects immediately understand why you and not someone else, has never happened consistently. Your website says everything and nothing. Your pitch changes depending on who is in the room.
The agency reports are full of green arrows, but your revenue line is flat. You are tired of being told that "Brand awareness is growing" when the pipeline is empty.
"The agency hits their KPIs, but my bank account doesn't feel it."
"Sales and Marketing speak two different languages, and I'm stuck translating."
Your sales team blames the leads. Marketing blames the brief. You are in the middle, spending time you do not have on a problem that should not exist.
You track clicks, impressions, and sessions. But when someone asks you "What is driving revenue?", you cannot answer with confidence. The data exists. The connection to results does not.
"I have no idea if my marketing is actually working."
The solution.
I build three things and they stay inside your business after I leave.
The Strategic Foundation
Positioning, ICP, messaging, and competitive direction. Extracted from your team, documented, and made usable. The strategic core your agency was never given.
The Go-to-Market Clarity
A 90-day operating plan with prioritised channels, KPIs, and a clear funnel. Not a strategy deck. A working document with owners and deadlines.
The AI Infrastructure
Custom AI tools trained on your positioning. Your team uses them to generate briefs, validate assets, and audit agency output. The system runs without you in the room.
How it works
Phase 1: Diagnostic & Foundation
Time needed: 2 to 4 weeks.
I extract what exists through stakeholder interviews, CRM analysis, and competitor research. I map the gaps and build the strategic core.
Deliverables:
> Diagnostic Report, Gap Analysis, Positioning & ICP and Persona Document.
> Competitive Positioning Map,
> Strategic Alignment Workshop.
Tools I use the most
Phase 2:
Website copy & wireframing
Time needed: 1 to 2 weeks
Your positioning is now defined. We rewrite your website to reflect it. Every page speaks to the right person, with the right message, in the right order.
Deliverables:
> Homepage copy and basic wireframing,
> Website Architecture,
> Internal pages copy
Tools I use the most
Phase 3:
Go-To-Market plan
Time needed: 2 to 3 weeks
We decide how to go to market. Channels, priorities, KPIs, and a 90-day execution plan with owners and deadlines. You approve before anything gets built.
Deliverables:
> 90-Day actionable GTM Plan,
> Funnel Map,
> Assets priority list
Tools I use the most
Phase 4:
H(AI)ndover
Time needed: 1 to 3 weeks
I build the AI tools that make the strategy executable without me. Then I train your team and your agency on the system. I leave. The infrastructure stays.
Deliverables:
> 2 Personalised AI-bots,
> Governance Playbook.
> 90-day check-in call.
Tools I use the most
Ongoing Retainer (Optional)
The system I build works without me, but often clients ask me to stick around as they need a monthly support from a senior GTM Operator partner to keep pushing forward.
What you get each month:
Monthly Review: KPI vs targets, blockers, strategic decisions
Product and Campaign launches, GTM Plan Revision or revamp.
Agency relationship management
AI Enablement: custom AI tools architected and designed for your team and agency.
| Simo P. | Agency | Full-time CMO | Junior Marketer | |
|---|---|---|---|---|
| Founder experience | ✅ | ❌ | ❔ | ❌ |
| International Scaling | ✅ | ❔ | ❔ | ❌ |
| Built & Led International Teams | ✅ | ❔ | ❔ | ❌ |
| Operations & Systems Alignment | ✅ | ❌ | ✅ | ✅ |
| Strategic Clarity | ✅ | ❔ | ✅ | ❌ |
| Senior Level Impact | ✅ | ❌ | ✅ | ✅ |
| £150k Salary + Costs (Avg. UK) | ❌ | ❌ | ✅ | ❔ |
| Needs Supervision | ❌ | ✅ | ❌ | ✅ |
| Proactivity & Ownership | ✅ | ❌ | ✅ | ❌ |
| Long term contract | ❌ | ✅ | ✅ | ✅ |
Why choose Simo P. vs. other options?
Full-time CMO? £150k+ and red tape • Agency? Hidden fees, slow response, less commitment • Junior marketer? Slow onboarding and training.
With Simo P., you get senior expertise, real flexibility, and results focused on your growth
Trusted by Founders and Teams.
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![Thyago]()
"Intelligent, creative, entrepreneurial."
“It was a pleasure to have worked with Simone. He is intelligent, creative, entrepreneurial and very competent in the execution of projects.”
Thyago Goes
Acquisition Marketing Manager @ Betway Africa -
![A young man with glasses, dark hair, and a beard wearing a white shirt and dark blazer standing with arms crossed in front of a green plant wall and a poster that has the logo for EFM and some text.]()
"Brilliant in his ideas and kind in his manners."
"I had Simone by my side on the external team supporting paid advertising. Together we tackled various challenges: GA4, consent mode, pixel, digital tax, etc... His competence is beyond question, but what I appreciated most was the way he managed his team. Brilliant in his ideas and kind in his manners."
Nicola Mazzara
Marketing Manager @ SAE Institute -
![Mersudin]()
"One of the smartest, kindest and pragmatic people I know. "
Simone is simply one of the smartest, kindest and pragmatic people I know.
Not only is he quick to find solutions to complex problems, but he does this with a wider vision of anyone it affects in mind, including other teams, his direct reports and the wider company.
On top of this, he is a top man, genuinely kind and approaches everything with empathy and understanding. Is a great human to be around.Mersudin Forbes
Founder & Director @ Mersudin Forbes Digital -
![Carly]()
"He brings clarity, direction and impact to every project."
“Simone manages to strike a brilliant balance of strategic insight, operational excellence, and genuine leadership. He is just as comfortable getting to grips with the detail as he is discussing the same issue at board level. He brings clarity, direction and impact to every project and for companies looking for support on how they drive growth & streamline operations, he’s a great asset.”
Carly Bonas
Managing Director @ Attacat -
![Lorenzo Ghini]()
"I wouldn't be where I am today without his guidance."
He's one of those rare managers from whom you can learn simply by observing.
I think the best recommendation I can give Simone is telling him I wouldn't be where I am today without his guidance.
Lorenzo Ghini
Founder & Managind Director @ Privacy Rise
Why choose Simo P.?
🧠 Founder’s mindset.
Real founder experience, guiding you with empathy and strategy in every market scenario. I bring founder empathy and board-level strategies to guide your project.
💪🏼 You’ll get a CMO, not only a Marketer.
With me, you get a systemic vision: KPI clarity, team structure, and growth architecture. I help you build scalable, lasting marketing instead of sporadic campaigns that burn your budget.
📅 Real availability.
I work with very few clients at a time. That means your business gets my full strategic attention, without competition from others.
📈 Pragmatism: progress > hype.
I don't sell you the latest AI tool or viral strategy. I diagnose what actually matters for your business.
Then we fix it. Progress > hype.
🧑🏻💻 Hands-on + Strategic.
Comfortable with both data and strategy, I help you spot inefficiencies and upgrade your marketing thinking, whether it's in a spreadsheet, ADV Platform or in the boardroom.
🤝 Candid transparency at every step.
You always know where you stand: open communication, clear reporting, and honest feedback are guaranteed throughout the partnership. Only this way can we evolve together.
About me.
I’ve built, scaled, and exited agencies in Italy and London.
I know the pressure, uncertainty, and wins of the founder’s journey, because I’ve been there.
It’s what drives me to partner with companies looking for clarity and practical support.
Disclamer: I don’t work with everyone.
Contact me if…
You want a real partnership, someone who will challenge your assumptions.
You value transparency, clarity, and actionable strategy.
You’re ready to build real systems (not only running campaigns).
You want honest conversations, even if it’s uncomfortable.
You believe that: Progress > hype.
Don’t contact me if…
You want a marketing “superhero” to save a company in free fall and with no resources.
You’re looking for magic hacks, quick fixes, or overnight results.
Urgency, chaos and drama are your way of working.
You are only looking for a yes-man.
You want someone to simply execute without challenging you on priorities or structure.
Contact me!
Let’s have a candid conversation about where you are and where you want to go.