Fractional CMO service for growing companies.

Looking for a Fractional CMO who brings clarity instead of complexity?

Probably we are a match.

I work with founders and leadership teams to align marketing strategy and operations. Candid guidance that works in actual business situations.

We’ll walk trough your challenges. If we don’t fit, I’ll tell you, promise.

What I Actually Do?

Strategic Review (or even Reset!)
I help you understand what's working and what's noise.

Priority Mapping
Get crystal clear on markets, channels, offers, and timing that matter for your business.

Team Realignment
Rebuild trust between marketing, sales and operations so everyone moves in the same direction.

Advisory Rhythm
Regular input and honest feedback without falling into the execution trap.

Light Structure
Frameworks and habits that help your team execute independently.

External Agency relationship/review
I speak their language. I align their work with your real priorities and not only their pitch deck.

What You’ll Get:

  • A clear strategy your team can actually execute.

  • Alignment among Marketing, Sales and Operations.

  • More confident decisions from leadership, less second-guessing.

  • Time and money saved by removing what’s not working.

  • A messaging system that speaks clearly to your market.

  • A marketing function built around your business goals.

  • External partners and agencies finally aligned with your goals.

  • A marketing function that adds real business value.

Typical Client Profiles:

  • Early-stage startups scaling fast but hitting strategic walls.

  • Growing teams with no clear marketing lead or direction.

  • Leadership teams overwhelmed by day-to-day decisions.

  • Founders who need clarity, focus, and structured thinking.

  • Companies recovering from messy or misaligned agency work.

  • Board members who need a clear lens on marketing and ops.

  • Marketing teams seeking guidance, mentoring, and structure.

A Fractional CMO in London.
And everywhere I’m needed.

I live in London, but I work everywhere.

If we ever need to meet in person, I’m well placed: quick flights or train rides get me to most business hubs in no time.

That said, I've built and led remote teams for over a decade. My previous agency was remote-first long before it became standard. I believe trust, clarity and async collaboration create better outcomes, wherever you're based.

So whether you’re in the UK, across Europe, or running things from a cabin in the Alps… If you work smart, we can work together.

What is a Fractional CMO?

A Fractional CMO (Chief Marketing Officer) is a Senior Marketing leader who works with your company part-time or project-based, without the cost of a full-time hire.

I act as your strategic partner. I help you set direction, fix what's broken, and build systems that grow with your business.

I don't replace your team. I make your team more successful.

Perfect for: Founders, scale-ups, or mid-sized companies with no senior marketing leadership, or those struggling with misaligned agencies and unclear direction.

Why me?

I’ve built two agencies: one a creative studio in Italy (Juicenet), the other a multi-award-winning digital consultancy in London (RichClicks), which grew into a seven-figure business with a 25-person team across five countries.
I successfully exited both.

I’ve worked in corporate environments, chaotic startups, and structured scaleups. Through it all, one principle remained constant: clarity wins.

I work with companies that value trust, clarity, and human connection.

If you’re fed up with high-sounding frameworks and low-impact results, we’ll get along.

 FAQs

  • Let’s be honest: Fractional CMO rates are all over the place.

    Some charge a few hundred a day. Others go into the thousands.

    I’ve seen professionals ask anywhere from £300 to £5,000 per day, depending on experience, scope, and how they frame their value.

    I work with flexible rates, depending on the level of commitment and the complexity of the work.

    If I’m not right for your budget, I’ll say it early. No pressure, no awkwardness. Usually saves both of us time.

  • A junior add value when execution is all that’s needed and someone else is leading the strategy.

    But without that structure, you’re paying for their learning curve, their mistakes, and their growth. Slowly, and alone.

    It feels cheaper. But it’s not because you’re just buying time and wasting momentum.

    A Fractional CMO brings seniority, judgement, and clarity. The kind that avoids wrong turns and helps your team move faster, not just stay busy.

    Hire junior when you have clarity. Otherwise, you’re just adding chaos to a system that’s already noisy.

  • A marketing agency executes. A Fractional CMO sets the direction.

    One gives you output. The other gives you clarity, priorities, and leadership to make the output actually work for your specific business objectives.

    They work very well together!

  • Yes. Many clients work with me for 3-6 or 12 months to reset and clarify, then continue with their strengthened internal team.

    Others stay longer, once we’ve built a system that works and they just need strategic oversight across Marketing and Operations.

  • Honestly? Mostly remote.

    I'm London-based and can join strategy days or key sessions in person when needed.

  • Yes! That’s one of my strengths.

    I’ve been COO for the last 4 years in a 7-figure Digital Agency. I’m a marketer who moved into operations, not the other way around.

    That makes me the missing link between the two.

    When marketing and operations are entangled or pulling in different directions, I help reconnect them, so strategy, execution, and business goals all align.

  • Yes. I speak their language and make sure their work aligns with your priorities, timelines, and results. No fluff. No confusion.

  • The added value I bring to you is strategic.

    That said, I know how to execute. I’ve run campaigns, set up automation, handled SEO, and fixed messy tool stacks, and many more.

    If something is quick and worth doing on the spot, I’ll do it. If it’s outside my scope or knowledge, I have trusted partners who can take it over without wasting your time (and budget!).

  • Absolutely. I’m not here to replace anyone. I help them gain clarity, grow into their role, and build stronger alignment across the company.

    I’m a great team player too and love working in connections with others.

Trusted by Founders and Teams.

  • Thyago

    "Intelligent, creative, entrepreneurial"

    “It was a pleasure to have worked with Simone. He is intelligent, creative, entrepreneurial and very competent in the execution of projects.”

    Thyago Goes
    Acquisition Marketing Manager @ Betway Africa

  • Young man with dark hair, glasses, and a beard wearing a dark blazer and white shirt, standing in front of a green plant wall and a banner.

    "Brilliant in his ideas and kind in his manners."

    "I had Simone by my side on the external team supporting paid advertising. Together we tackled various challenges: GA4, consent mode, pixel, digital tax, etc... His competence is beyond question, but what I appreciated most was the way he managed his team. Brilliant in his ideas and kind in his manners."

    Nicola Mazzara
    Marketing Manager @ SAE Institute

  • Mersudin

    "One of the smartest, kindest and pragmatic people I know. "

    Simone is simply one of the smartest, kindest and pragmatic people I know.

    Not only is he quick to find solutions to complex problems, but he does this with a wider vision of anyone it affects in mind, including other teams, his direct reports and the wider company.

    On top of this, he is a top man, genuinely kind and approaches everything with empathy and understanding. Is a great human to be around.

    Mersudin Forbes
    Founder & Director @ Mersudin Forbes Digital

  • Carly

    "He brings clarity, direction and impact to every project."

    “Simone manages to strike a brilliant balance of strategic insight, operational excellence, and genuine leadership. He is just as comfortable getting to grips with the detail as he is discussing the same issue at board level. He brings clarity, direction and impact to every project and for companies looking for support on how they drive growth & streamline operations, he’s a great asset.”

    Carly Bonas
    Managing Director @ Attacat

  • Lorenzo Ghini

    "I wouldn't be where I am today without his guidance."

    He's one of those rare managers from whom you can learn simply by observing.

    I think the best recommendation I can give Simone is telling him I wouldn't be where I am today without his guidance.

    Lorenzo Ghini
    Founder & Managind Director @ Privacy Rise

Let’s talk! :)

Just a clear conversation about where you are and where you want to go.