Fractional CMO Services Without Full-Time Commitment.
London-based Fractional CMO to hire for UK & EU markets.
You're past the "quick fix" stage. You need someone who understands your business, guides your team, and owns marketing outcomes alongside you. That's what Fractional CMO means: a long-term strategic partner who works as part of your leadership team, without the £150k+ salary commitment.
We’ll walk through your challenges.
✅ Choose Fractional CMO if:
- You need weekly strategic guidance.
- Marketing KPIs owned alongside your team.
- Looking for systems to scale.
- Partnership over transactional advice.
- Investor-ready positioning matters.
🎯 Choose Project Consulting if:
- You're facing a specific challenge (GTM audit, Funnel/UX Analysis, ADV Audit, etc.)
- Need a concrete deliverable in weeks or months.
- Want expert input, with minimal commitment.
💡 Choose Advisory if:
- Advice on a specific decision (hire? pivot? reposition?).
- Want to upskill your team (Mentoring).
- Looking for "Pay-as-you-go" Advisory.
| You need: | FRACTIONAL | CONSULTANT | ADVISOR |
|---|---|---|---|
| Ongoing strategic guidance and accountability. | ✅ | ❌ | ❌ |
| A well-defined project with clear deliverables. | ❌ | ✅ | ❌ |
| Quick, focused expert advice or a sounding board. | ❌ | ❌ | ✅ |
Is Fractional CMO the right model for you?
Fractional CMO is the right model when you need ongoing strategic leadership, not just a one-off project or ad-hoc advice.
Here's how to know if it's the right fit for your company:
I’ll advise what the best engagement model is for you.
GTM & ICP Clarity:
I build (or refine) your Go-To-Market plan and Ideal Customer Profile. We focus on the right segments, at the right time, with the right messaging.
KPI Ownership & Performance Tracking:
I own marketing KPIs alongside you. We define what matters (CAC, LTV, conversion rates, pipeline velocity), set up dashboards, and track progress weekly.
Team & Sales Alignment:
Marketing should be the best friend of Sales. I facilitate workshops and processes that sync marketing, sales, and ops. Less finger-pointing, more collaboration.
What You Get with Fractional CMO model.
Strategic Guidance:
You get a dedicated weekly touchpoint (call, async check-in, or workshop). I don't disappear for weeks, I work very transparently.
Systems & Processes That Scale:
I'm a systems thinker (CMO+COO background). We’ll build frameworks, playbooks, and habits that help your team execute independently, even after I step back.
External Agency management:
Already working with an agency? I speak their language and make sure their work aligns with YOUR priorities.
The Fractional CMO Journey
Every Project is very different and it always has its peculiarity. On average, however, the journey looks like this:
Diagnosis & Strategy
- Deep-dive audit: stack, team, KPIs
- Stakeholder interviews
- Deliverable: Strategic blueprint (priorities, roadmap, quick wins).
- Output: Everyone aligned on what matters and why.
Implementation & Alignment
- Strategic guidance + hands-on execution support
- Team workshops (GTM clarity, ICP refinement, process design)
- KPI dashboard setup + tracking
- Deliverable: Working systems + aligned team.
- Output: Marketing function runs smoothly, less second-guessing.
Optimization & Scaling
- Strategic oversight (weekly check-ins)
- Performance optimization (channel mix, messaging, funnel)
- Deliverable: Repeatable, scalable marketing system.
- Output: Team executes independently, I guide strategically.
Long-Term Partnership
- Many clients continue beyond initial engagement
- Growth acceleration & team scaling
- Ongoing strategic guidance
- Frequency can adjust (weekly → biweekly if team is strong)
- Output: Sustained growth, clarity, and strategic momentum.
Let’s built together your own timeline:
Post-Seed Founders Preparing for Series A
Scaling Teams with No Senior Marketing Leadership
Founder-CEOs Who Are "The Marketing Team"
Companies with "Misaligned" Agency Work
Leadership Teams Overwhelmed by Day-to-Day Decisions
Are you ready to hire a Fractional CMO?
I’ve put together a few real case scenarios to help you better understand the role and assess your readiness to hire a Fractional CMO, whether it’s me or anyone else in the market.
I can help you assess your stage!
Why choose Simo P. as your Fractional CMO?
There are a lot of "Fractional CMO" on the Internet. Here's what makes my approach different, and why it matters for long-term partnerships.
🧠 Founder’s mindset.
I know what it means to be a founder—when making strategic decisions, marketing is just one piece of a much bigger puzzle. I promise you genuine founder empathy, because I've been in your shoes.
Why it matters: Long-term partnerships require trust. I get your pressure because I've lived it.
💪🏼 I think in systems: CMO+COO
I was COO for 4 years in a 7-figure agency, and I'm an operator. I think in systems: KPI clarity, team structure, process design, growth architecture. That's rare in the Fractional CMO space (most are campaign-focused, not systems-focused).
Why it matters: You're not hiring me for a campaign. You're hiring me to build a marketing function that lasts.
📈 Pragmatism over hype.
I don't sell you the latest AI tool or viral strategy. I work with AI, I follow new trends, but this doesn’t mean I have to apply them to all of my projects. Progess > Hype
Why it matters: . I'll tell you what you NEED, not what sounds impressive.
📅 Limited Roster = Full attention.
I work with 2-3 clients max at any time. I don’t want to juggle projects, so you're not competing with many other accounts for my attention. I’m responsive, adaptable and proactive.
Why it matters: Guidance requires focus and availability. I'm all-in
Some of the projects I led throughout my career:
FAQs
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Let’s be honest: Fractional CMO rates are all over the place.
Some charge a few hundred a day. Others go into the thousands.
I’ve seen professionals ask anywhere from £500 to £3,000 per day, depending on experience, scope, and how they frame their value.
I decided to work with flexible rates, depending on the level of commitment and the complexity of the work. This way allows you to have the best fee according to your specific needs.
If I’m not the right fit for your budget, I’ll say so early, as it saves both of us time.
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3-6 months minimum.
This allows time to diagnose, implement, and see results.
Many clients continue beyond initial engagement once systems are in place (frequency can adjust from weekly to biweekly as the team matures).
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Depends on scope.
Typically 7-14 hours/week (includes strategic calls, team check-ins, async communication, and hands-on execution support when needed).
It's not "40 hours/week like full-time," but it's consistent, focused, strategic time.
Important: this time is not necessarily consecutive or condensed into only one or two specific days.
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I do both, I'm strategic first (that's the core value), but I'm hands-on when it makes sense.
That said, I know how to execute. I’ve run campaigns, set up automation, handled SEO, and fixed messy tool stacks, and much more.
If something is quick and impactful (e.g., fixing GA4 setup, reviewing campaign structure, a quick SEO Audit, UX Analysis), I'll do it.
For volume execution (e.g., ongoing campaigns management, content creation), I'll help you hire or work with trusted partners.
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Yes! That’s one of my strengths.
I’ve been COO for the last 4 years in a 7-figure Digital Agency. I’m a marketer who moved into operations, not the other way around.
That makes me the missing link between the two.
When marketing and operations are entangled or pulling in different directions, I help reconnect them, so strategy, execution, and business goals all align.
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Absolutely. In fact, that's one of my strengths.
I work WITH your team (not replace them), and I manage external agencies to ensure their work aligns with your priorities.
Think of me as the "strategic glue" between the internal team, external partners, and leadership.
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Mostly remote (I've led remote teams for 10+ years).
I'm London-based and can join strategy days or key sessions in person when needed (UK/EU travel is easy for me).
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Full-time CMO costs £80k-150k/year + benefits + hiring risk (3-6 months).
Fractional CMO costs £3k-6k/month with no long-term salary commitment, no hiring risk, and you get senior expertise immediately (no training curve).
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A consultant typically works on defined projects (4-12 weeks, specific deliverable). A Fractional CMO is a long-term strategic partner (3-6+ months, ongoing guidance).
Think: a consultant is "fix this problem or make this plan" where a Fractional CMO is something like "own marketing alongside us."
In any case, I can support you in both scenarios, or simply through focused advisory calls when that’s what you need.
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A junior add value when execution is all that’s needed and someone else is leading the strategy.
But without that structure, you’re paying for their learning curve, their mistakes, and their growth. Slowly, and alone.
It feels cheaper. But it’s not because you’re just buying time and wasting momentum.
A Fractional CMO brings seniority, judgement, and clarity. The kind that avoids wrong turns and helps your team move faster, not just stay busy.
Hire junior when you have clarity. Otherwise, you’re just adding chaos to a system that’s already noisy.
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A marketing agency executes. A Fractional CMO sets the direction.
One gives you output. The other gives you clarity, priorities, and leadership to make the output actually work for your specific business objectives.
They work very well together!
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We'll know within Month 1-2 if it's a fit.
If it's not working, I'll tell you honestly, and we can wind down the engagement without awkwardness. I only work with clients where there's mutual trust and clear value.
You may have more questions, the best way is to book a call and ask to me directly.
Trusted by Founders and Teams.
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![Thyago]()
"Intelligent, creative, entrepreneurial"
“It was a pleasure to have worked with Simone. He is intelligent, creative, entrepreneurial and very competent in the execution of projects.”
Thyago Goes
Acquisition Marketing Manager @ Betway Africa -
![Young man with dark hair, glasses, and a beard wearing a dark blazer and white shirt, standing in front of a green plant wall and a banner.]()
"Brilliant in his ideas and kind in his manners."
"I had Simone by my side on the external team supporting paid advertising. Together we tackled various challenges: GA4, consent mode, pixel, digital tax, etc... His competence is beyond question, but what I appreciated most was the way he managed his team. Brilliant in his ideas and kind in his manners."
Nicola Mazzara
Marketing Dire @ SAE Institute -
![Mersudin]()
"One of the smartest, kindest and pragmatic people I know. "
Simone is simply one of the smartest, kindest and pragmatic people I know.
Not only is he quick to find solutions to complex problems, but he does this with a wider vision of anyone it affects in mind, including other teams, his direct reports and the wider company.
On top of this, he is a top man, genuinely kind and approaches everything with empathy and understanding. Is a great human to be around.Mersudin Forbes
Founder & Director @ Mersudin Forbes Digital -
![Carly]()
"He brings clarity, direction and impact to every project."
“Simone manages to strike a brilliant balance of strategic insight, operational excellence, and genuine leadership. He is just as comfortable getting to grips with the detail as he is discussing the same issue at board level. He brings clarity, direction and impact to every project and for companies looking for support on how they drive growth & streamline operations, he’s a great asset.”
Carly Bonas
Managing Director @ Attacat -
![Lorenzo Ghini]()
"I wouldn't be where I am today without his guidance."
He's one of those rare managers from whom you can learn simply by observing.
I think the best recommendation I can give Simone is telling him I wouldn't be where I am today without his guidance.
Lorenzo Ghini
Founder & Managind Director @ Privacy Rise
Let’s talk! :)
A clear conversation about where you are and where you want to go.