From a 1990s brand to a fully digital transport operation.
Client: SAIS
Sector: B2C, Transport
Services: Brand identity, logo redesign, positioning, ICP research, persona development, website architecture, multilingual and multi-level content strategy, copywriting, GTM strategy, SEO, campaign strategy, email marketing, reporting infrastructure
Results
Online Revenue
+104% YoY
Purchases from campaigns
+260% YoY
International revenue
+70% YoY
The Problem
SAIS Autolinee has been moving people across Sicily since 1926. The brand was iconic. The digital infrastructure did not exist.
Management wanted to grow beyond Sicily. International tourists were searching for transport in the region. The infrastructure to capture that demand did not exist.
The brand identity had not been touched since the 1980s. No positioning, no defined audience, no digital strategy. The website was outdated and unusable. There was no campaign structure, no GTM plan, no way to measure what was driving ticket sales online or offline.
The approach
Phase 1: Brand identity and positioning
The engagement started from the foundation: brand. We redesigned the logo, built the first brand guidelines in the company's history, and defined mission, vision, and values. The new identity was applied across every touchpoint: website, tickets, bus livery, signage, stop signage, app icon, social.
From there, ICP research and persona development defined who SAIS was actually speaking to: local commuters, business travellers, and an international tourist audience that was growing but completely unaddressed.
Phase 2: Website and content architecture
The new positioning required a completely new website. We built a multilingual, multi-level architecture with dedicated sections for each service line: intercity routes, urban lines, and private hire. The English version launched in January 2024 to capture international demand. Every page was structured for SEO and conversion.
Phase 3: GTM strategy and campaign infrastructure
We built a full-funnel GTM strategy across Google Search, Display, YouTube, Meta, and TikTok. Each channel had a defined role: awareness, consideration, decision, loyalty. Campaigns were connected to a central reporting infrastructure for the first time.
Phase 4: Marketing automation and CRM
We introduced email marketing to build lifetime value and support the post-purchase relationship. Automated flows replaced manual communications.
Phase 5: International expansion
The multilingual site and international campaign strategy opened new markets.
Note from the client
"Having chosen to make a digital change, we found a reliable and competent partner. Every move was studied and based on concrete data, which translated into tangible results. It was a successful digital push."
Fabio Valer
Head of Sales and Marketing,
SAIS
If you recognise this situation
You have a strong brand and a loyal customer base, but your digital infrastructure has never been built properly. No positioning, no GTM plan, no way to measure what is actually driving revenue.
That is where I start.