I build GTM infrastructure for founder-led companies. Here is why that matters, and where it comes from.
Two companies built. Two exits. Twenty years of pattern recognition.
In 2006, I started my first agency in Rome. It was a small creative studio. We built a client base, ran campaigns, and learned how to turn ideas into work that actually performed. Five years in, I stepped out. The agency is still running today.
In 2013, I moved to London with no contacts, no job, and enough money for roughly two months. That turned out to be closer to one. What mattered was the need to rebuild from scratch, in the most competitive market I could find.
That same year I met Simone Luciani. In 2014, we started RichClicks, a performance marketing agency built around senior consultants working directly with clients. No layers, no account managers between strategy and execution. Over twelve years, we scaled to 25 people across five countries, managed multi-million advertising budgets, and maintained a client retention rate that I am still proud of. We received recognition from the RAR Awards, the Drum, Google, and the European Search Awards, among others.
In 2024, I exited. The business was in good shape. The team was strong. The system is still running.
What those years actually taught me.
Running an international agency for twelve years means sitting on both sides of the table, hundreds of times. You see what works and what does not, not in theory but in real briefs, real budgets, real results.
The pattern I kept seeing: companies with strong products and weak GTM infrastructure. Good teams executing against unclear positioning. Agencies working without proper briefs. Sales and marketing operating as separate units. No shared system, no common language, no way to measure what was actually driving revenue.
That is the problem I now solve. Not as an agency. As an operator who comes in, builds the foundation, and leaves your team with a system they own permanently.
The work I do now.
I work with founder-led companies in the £2-8M revenue range in the UK. Companies that have proven their product and are ready to grow, but have never had proper GTM infrastructure in place.
I build positioning, GTM strategy, an AI-enabled operating system, and the internal knowledge your team needs to run it independently. When the engagement ends, I am gone. The system stays.
Outside the work.
I have walked through the Peruvian Andes for a few days. I have followed rivers in Borneo tracking orangutans. In Tanzania, I once stood in front of a wounded lion and did not move. These are not adventure stories. They are about learning to read situations quickly, staying calm when things are uncertain, and knowing when to act and when to wait.
Those same instincts show up in the work.
I cook a lot. Not just because I love food, but because the process is similar to solving a complex brief: timing matters, ingredients matter, and you have to know when to stop. You have to care about what you are working with.
If we end up working together and you are seriously into food, there is a reasonable chance we lose track of time talking about it after the real work is done.
If this sounds relevant.
I work with a small number of companies at a time. Fit matters more than volume.
If you are a founder between £2-8M, based in the UK, and your GTM infrastructure is not where it needs to be, book a diagnostic call. Thirty minutes. No commitment. We will establish whether there is a fit and what the right engagement looks like.