I'm Simone. I fix marketing that isn't bringing in revenue.
For founders whose product works and whose marketing hasn't caught up yet.
Sound Familiar?
I've seen hundreds of companies from the inside, and the same story keeps coming back. A company has a great product and a good team, and growth still stalls. The founder is still closing most of the deals. The agency sends a monthly report full of numbers, and nobody's sure which ones matter. Sales says the leads are poor, marketing says sales doesn't follow up, and no one can say for sure what's bringing in the revenue.
How I help
I work mostly with UK and European founder-led companies turning over between £1M and £10M, the ones that have proven their product and now need marketing and sales to catch up.
By the end of our work together, you know which channels bring in revenue, your team has a plan and the tools to run it, and you're no longer the only person in the company who can explain what you sell. Then I hand everything over and step away.
How I got here
I started my first agency in Rome in 2006, a small creative studio where we took on whatever came through the door. That's where I learned what makes a campaign work once it leaves the presentation deck. After five years, I wanted something bigger, so I moved on.
In 2013 I moved to London with no contacts, no job and savings that were meant to last a few months. They lasted about a month. Starting from zero in the toughest market I could find was probably the best decision I've ever made.
That same year I met my former business partner, and in 2014 we started RichClicks together. We came up with the idea of the Dedicated Consultant: every client worked directly with one senior person who planned and ran their account. It was unusual at the time, and within a few years plenty of agencies had copied it. We grew to 26 people across five countries, managed multi-million ad budgets and kept clients far longer than most bigger, fancier agencies. Along the way we picked up awards from the RAR Awards, The Drum, Google and the European Search Awards. A group of Italians building an agency like that in London is something I'm still proud of.
The year everything changed
A few months before Covid, we'd invested heavily in new hires and a bigger office. Then the pandemic hit. Our costs were at their highest, our clients were struggling, and the numbers stopped adding up fast.
I cut everything we didn't need and rebuilt every process in the agency so we could work fully remote. It turned out to be the most important change in RichClicks' history. We started hiring great people wherever they lived, the team got stronger, and the agency kept growing without ever needing 26 people in one office again.
In 2024 I exited. The agency was healthy, and the team ran it without me.
Looking back, the part I'm happiest about is that the studio in Rome is still open and RichClicks is still going, years after I left both. I try to leave every client with something that keeps working the same way.
Why I do this
When marketing works, the numbers go up, and a few months later someone new gets hired. That's the part I care about most.
Away from work
When I'm off the laptop I tend to go somewhere remote, because I love travelling. I've spent a few days walking in the Peruvian Andes and followed rivers in Borneo looking for orangutans. In Tanzania I got emotional in front of a wounded lion, and in Maine I ran away from a bear, which I've since learned is exactly what you shouldn't do.
I also cook, a lot. I love the planning, the timing, getting the ingredients right, the tension of cooking for other people and knowing when a dish is done. If we end up working together and you're into food too, fair warning: we'll probably spend longer talking about it than we should.
I also look after a cat colony in Italy, remotely. It's been one of the constants in my life for years.
Let's talk
If this sounds like your company, book a call. I work with a few companies at a time, so each one gets proper attention. In 30 minutes we'll see if there's something worth doing together.